passformepfm

Brand

passforme's logo, mark, colours, fonts, icons and social images. Use them freely to talk about the project: in an article, a video, a list of tools.

Logo

The mark beside the name. Gold is the main colour; brass is the alternative for light backgrounds and print. SVG wherever you can; transparent PNG for the rest.

passforme logo, gold, for dark backgrounds
Gold, dark background SVGPNG
passforme logo, gold, for light backgrounds
Gold, light background SVGPNG
passforme logo, brass, for light backgrounds
Brass, light background SVGPNG
passforme logo, brass, for dark backgrounds
Brass, dark background SVGPNG
passforme logo, all gold
Gold, one colour SVGPNG
passforme logo, all brass
Brass, one colour SVGPNG

The same six with the keyhole cut out (the background shows through it), black or white.

Mark and wordmark

The mark is a keyhole on a rounded square, brass on the gold one and gold on the brass one. The keyhole also comes cut out (the background shows through it), black and white. On its own, it works as an icon and an avatar. The name is written in lowercase, always passforme, in Bricolage Grotesque.

passforme mark, gold
Gold mark SVGPNG
passforme mark, brass
Brass mark SVGPNG
passforme mark, gold, cut out
Gold, cut out SVGPNG
passforme mark, brass, cut out
Brass, cut out SVGPNG
passforme mark, gold, black keyhole
Gold, black keyhole SVGPNG
passforme mark, brass, black keyhole
Brass, black keyhole SVGPNG
passforme mark, gold, white keyhole
Gold, white keyhole SVGPNG
passforme mark, brass, white keyhole
Brass, white keyhole SVGPNG
passforme wordmark, dark
Wordmark, light background SVGPNG
passforme wordmark, light
Wordmark, dark background SVGPNG
passforme wordmark, gold
Gold wordmark SVGPNG
passforme wordmark, brass
Brass wordmark SVGPNG

Colours

Click a colour to copy its code. Gold glows on dark; brass is the same hue, darkened to read well on light.

Fonts

All three are free (SIL Open Font License). The kit has the files the site uses; to install them on your computer, get the full family from the official source.

passforme

Bricolage Grotesque

Titles and the name. Weight 750, optical size 96.

Google FontsOFL

A vault only you can open.

Source Sans 3

Running text, buttons, captions.

Google FontsOFL

$ pfm get github

JetBrains Mono

Commands, code, the pfm alias.

JetBrainsOFL

Social media

Avatar and covers sized for each network. The covers keep their content in the middle, clear of where X and LinkedIn put the profile picture.

Favicons

For a site or app showing passforme: favicon.ico holds 16, 32 and 48 px.

How to use it

Do

  • Use the logo and the mark to talk about passforme or link to it
  • Pick gold or brass to suit the background
  • Scale it up or down, keeping its proportions

Avoid

  • Recolouring, stretching, rotating or adding shadows to the logo
  • Writing the name in capitals (PassForMe) or apart (pass for me)
  • Suggesting that a product of yours is an official passforme one